The guessing game could well become a thing of the past for marketers. FollowAnalytics, the 1:1 mobile marketing automation platform launched AI-driven Mobile Optimization Suite to drive automated mobile marketing campaigns with better conversion rates. The newly unveiled suite is developed to solve the complexities of traditional A/B and multivariate testing.

“FollowAnalytics is proud to introduce machine learning to automate the process, and we will continue to find ways to innovate and improve mobile engagement for enterprise marketers, going forward,” said Samir Addamine, Founder-Chairman, FollowAnalytics.

Most martech leaders agree that 2017 will be the year of Mobile Marketing revolution. Pushing that thought is the growing relevance of innovating smart mobile messaging technologies to grow the customer base. As marketers scramble to prime up their mobile marketing strategies, online-influencing using messages top the list in customer experience. According to the “2016 State of Marketing” report by Salesforce Research, a majority of marketers

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