In July, 2016, the Food and Beverage Alliance of India (FBAI) published a pledge by all its member companies, under the patronage of a global self-regulatory alliance of foods and beverage companies on ‘India’s Policy on Marketing Communications to Children’. Keeping in line with this pledge, several top food and beverage corporate brands such as Kellogg, Pepsi-Co, Mondelez India, Nestle and Coca-Cola, are preparing for the 31 December deadline for halting all advertisements of products directed at children below 12 years of age. This policy could, in many ways, completely change the ways in which the largest foods brands in the country are promoted. Moreover, it could also mean enormous changes in the public health landscape of the country.

Fatty foods must be discouraged and a national health policy framework should be in place. AFPFatty foods must be<p>Article source: <a href=

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