The Gambia Radio and Television Services (GRTS) and Alchemy Marketing (International) Ltd Wednesday 5 October 2016 signed an agreement, geared towards working closely together to uplift the face of Gambia’s TV and Radio Stations, via an SMS platform powered by Alchemy.

GRTS will be using the cloud based platform created by Alchemy to introduce new, exciting, educational and interactive programmes.

This value-added service brings a new marketing tool for GRTS enabling them to grow their audience.

Recent research shows SMS has a higher direct response rate than telemarketing, email and direct mail. 90% of all text messages are read within three minutes of delivery.

Through Alchemy’s unique all network SMS platform a simple message can be sent to a specific code recording for instance a vote.

The system will then quickly and efficiently count all votes and a winner can be broadcast at the end of a competition.


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