While millennials are often mentioned as a mobile-first generation, it’s really Gen Z who grew up not knowing what a busy signal meant. All they’ve known is texting, messaging and instant access to the world in the palm of their hands. It’s all a double-edged sword for marketers, really. On one hand, you have access to a group of people who are always connected in some way, either via apps, mobile web, messaging services or even streaming audio. On the other, you have a group of people who have become accustomed to tuning out marketing messages regardless of device. The trick is to use their mobility as the key to strike up a conversation, offering some value exchange in return. Location based mobile providers offer insight into the places they visit, how often they frequent them, and how long they stay there. This context is hugely powerful in understanding the

Article source: http://www.huffingtonpost.com/entry/gen-z-brand-loyalty-how-to-persuade-a-generation_us_599618cae4b03b5e472cee2b

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