Marketer or non-marketer, everybody knows that every person differs from the other in terms of likes and dislikes in just about everything. Similar is the case with the digital content marketing. You may think that you can use a single approach to reach them all, but it doesn’t work this way.
The most efficient way of reaching to your viewers is through generational marketing. While there are six living generations in the America right now, generational marketing is only applicable to baby boomers, generation x, millennials, and generation z.
All of these generations vary significantly from the other in many areas. Nevertheless, they do have some mutual inclinations too. So, you need to make your strategy more adaptive according to the target market and given media.
For example, considering their content consumption habits, you can reach baby boomers through news, Facebook, emails