Did you know that SMS marketing can have up to eight times higher response rates than email marketing? With statistics like this it’s clearly an avenue that should not be dismissed but how do you get started with SMS? Take a look at some of our tips to getting started…
Data and Consent
When considering SMS marketing majority of Marketers check their data lists and soon realise that they haven’t got as many mobile numbers as they would have hoped. Additionally, of the numbers they do have, they haven’t actually gained the explicit consent to communicate with them via SMS.
So how do you get started with SMS without this consent and data? Step one is to harness the data you already have. Your opted-in email list should be a priority as you can target these subscribers by sending them an