About a month ago, Google announced a new addition to its AdWords platform: the click-to-message ad extension. After some regional testing, Google recently rolled this functionality out across the globe. Advertisers can now place a small button below their ad that, once clicked, will trigger an SMS straight to a mobile telephone number. This new feature aligns itself with the ever-more-mobile trend Google has been following over the last few years.
What made Google introduce messaging ads?
In Google’s initial statement, they mention 65% of consumers said they would consider using messaging to connect with a business to find information about a service or product.
Recently, the 2016 Mobile Messaging Report showed 63.9% of consumers want business to be contactable and available on messaging apps. Facebook’s IQ research also shows 67% of consumers expect to message businesses more over the next two years.
As the data shows, consumers