Despite the fact that the UK has around 80m active mobile phones in circulation, only 50 per cent of SMEs are currently utilising SMS technology for marketing opportunities.
This is according to a report commissioned by TextLocal, which also highlighted that, by 2018, 92 per cent of businesses expect to have a mobile strategy in place.
Around 98 per cent of branded or business-related texts are opened by mobile users, and 90 per cent are read within three minutes of being received. The most popular uses for SME marketing include sending out offers, or confirmations of delivery schedules.
Jason Palgrave-Jones, managing director of Textlocal, said: “Smartphones are transforming the way British consumers behave and businesses need to reflect this when looking to interact with them.
“We have seen a rise in larger corporates using SMS for marketing and communications and believe there is a significant opportunity for SMEs to do the same.”
Article source: https://realbusiness.co.uk/scale-up-hub/2017/08/18/half-uk-smes-passing-sms-marketing-opportunities/