The Financial Services Board (FSB) has published the draft replacement of the Policyholder Protection Rules (PPRs), which make it easier for you to get rid of SMS spam from insurance companies.
The draft replacement of the PPRs calls on insurance companies to allow consumers to opt out of SMS marketing free of charge.
This means that insurers, or companies which do marketing on their behalf, will need to use reverse-billed numbers for their SMS marketing in future.
The draft states:
13.10 Unwanted direct marketing
13.10.1 An insurer or any person acting on its behalf must afford a policyholder to whom it markets a policy through a mobile phone voice or text message the right to demand during or within a reasonable time after the message that the insurer or person acting on its behalf desist from initiating any such further messages or any other communication.
13.10.2 An insurer or any person acting on its behalf may