Dubai: Be it a strategic decision to seek the perceived better discounts — the struggle to accommodate time — or just good old fashioned procrastination, each holiday sees its fair share of last minute, often slightly frenzied, holiday gift buyers.

“I do notice an increase in gift purchases as December progresses. We’ve had a free gift wrapping station up since December 1 and it only gets busier by the week,” said a branch store manager at one of the Virgin Megastores in Dubai, who did not wish to be named.

A free gift wrapping counter is just one

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