One of digital marketing’s prime dictums is that email is king. I’ve previously written on the merits of email as a lead generation channel for businesses. However, there is a new sheriff in town, and that would be the rise of messenger chat bots. Messenger bot campaigns already provide marketers an excellent ROI, as you can see in the example video below by fellow growth hacker Justin Wu:
Whereas traditional marketing funnels flow from channel to landing page, and onto sign-up forms and/or checkout carts, chatbots can eliminate at least several of these steps thanks to Facebook. In science fiction, this space-folding phenomenon is often called a tesseract, and it makes for good analogy for how bots will change messenger marketing.
History of Instant Messaging
Let’s go back in time. While email has been around for a few decades, instant messaging (IM)