The messaging landscape has seen big changes in 2016, and its evolution is set to continue over the next 12 months. Omnichannel has been around for a while, but 2016 in particular has seen the concept truly take flight and become a key player in the growth of messaging.
With instant messaging apps making more noise, and adding larger enterprises to their commercial list, the developments in chatbots, and ever-expanding IoT, 2017 is set to see more activity in the communications ecosystem than ever before. Here are some of the things that will happen over the next 12 months, to shape omnichannel strategies of the future.
Messaging Apps Opening to Enterprise
Instant messaging apps will muscle into the application-to-person (A2P) messaging space, continuing a trend we’ve seen throughout 2016. Since