Over the past few years, SMS marketing has been a steadily growing trend among retailers. SMS marketing which is the practice of reaching customers by sending text messages directly to their phones, is a marketing channel that has outperformed e-mail marketing in recent years. Not only do mobile-first retailers enjoy 95%+ open rates but they also save on design resources and time by launching a text-only campaign. Particularly for local neighborhood businesses, SMS marketing allows retailers to create a sense of urgency with short-notice deals and promotions that their regular customers can view on the go.
Recent news has alarmed marketers once again however, with the FCC announcing that they have taken aim at text message spam, with fines of up to $1,500 for each illegal message sent. Naturally, any risk-averse small business owner would want to avoid potential fines, but that doesn’t mean you shouldn’t take advantage of this