By Alexa Lemzy

While mobile applications are having their heyday, text messaging is quietly waiting for marketers to re-imagine its value. And they surely will, because texting has some undeniable benefits that make it a favorite among consumers.


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Customers are attracted to the simplicity of SMS. Seventy percent of consumers forgo subscribing to a loyalty program because of the time and inconvenience of registration. But 72 percent of consumers affirm that they would be more likely to sign up for a loyalty club through a text message.

With that in mind, let us break down some of texting’s benefits in courting and maintaining customer loyalty:

SMS is universal
To entice customers,

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