We used to call it IT, now it’s also Marketing. We used to call it Finance, now it’s also Marketing. We used to call it Product, now it’s also Marketing.
It used to be about marcom, now it’s about martech.
You get where I’m going with this: Marketing isn’t just marketing anymore; it’s an integral part of everything else in organizations. And, more and more, Marketing’s place is at the strategic helm, and marketing technology is a driving business force.
Today, staying relevant in a martech world affects everyone: It doesn’t matter if you’re the chief marketing officer, the chief marketing technologist, or an individual contributor on the team.
For many of us, it’s scary, and there’s no escaping it. In an age of algorithms and artificial intelligence (when computers can write pop songs), marketers don’t just need to be tech-savvy… they need