According to recent estimates from eMarketer, approximately 75% of 12- to 17-year-olds in the U.S. own a smartphone. Another survey by Flagship Research puts the number at 87% for 14- to 18-year-olds.
It should come as no surprise that in this digital age, youth are spending an average of nine hours in front of a screen each day. This means mobile is a critical platform for engaging and activating young people to take action on important issues. That’s why we, a nonprofit public health organization dedicated to making tobacco use a thing of the past, turned to mobile to help inform teens about the dangers of tobacco and provide them the tools to fight back against Big Tobacco.
Here are a few key lessons and takeaways you can use in your own nonprofit mobile campaigns, as well:
Connect with your target audience. Understanding the demographics and habits