Looking for a powerful and cost-effective way to communicate with your customers? Consider text marketing, a tried-and-true tool that helps businesses connect with customers on a personalized and relevant level.
A direct marketing channel, text marketing can help small businesses boost sales and build brand awareness.
To help small companies plan a successful SMS marketing campaign, San Jose-based in-store analytics company RetailNext has compiled data.
Why Small Businesses Should Consider SMS Text Message Marketing
Data published by RetailNext establishes the relevance and effectiveness of SMS marketing for small firms. For example, a whopping 97 percent of Americans send or receive texts at least once a day.
Moreover, people open and read 98 percent of all text messages they receive. In contrast, open rate of emails is roughly 20 percent.
How Can You Win With SMS Text Message Marketing
But for a text marketing campaign to be successful, you must plan well