By Kelechukwu Iruoma

THE most prominent headache of start-ups is how to make customers believe in their services and offerings, which will lead to increased sales.

The most commonly solution proffered for this problem is for startups to present their services in the most engaging ways to the consumer. While this may not be rocket science, it is not also easy to come by at the early stage of a business life.

From left: GM Marketing Strategy, Bunmi Fasae; MD/CEO, Ugo Okoye; GM VAS Business Operations, Jane Enajite Ivhurie and Innovation Business Partnerships Lead, Bolaji Akerele; all of iConcepts Limited at the recent launch/media unveiling of mGen.

However, a Nigerian mobile tech company and value added services provider, iConcepts, has launched a simple cloud-based mobile marketing platform that

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