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Over the past 25 years, SMS text messaging has become the most personal and ubiquitous form of communication in the digital era. In fact, it hasn’t simply held its ground, it’s actually gained momentum — with global consumers preferring to communicate with businesses through this intuitive channel. As technology continues to bolster SMS capabilities, a new form of mobile messaging known as Rich Communications Services (RCS) is making waves in the mobile revolution.

Leading the charge, OpenMarket has joined forces with Google to help businesses realize the full capabilities of RCS messaging for customer engagement. We caught up with its senior market development manager Oisin Lunny, to learn about the company’s recent partnership with Google and details on what’s fast becoming the next generation of A2P (application to person) texting — RCS.

ITPP: What is RCS?

OL: RCS, or as I like to call it — texting 2.0,

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