With the ever-increasing number of smartphones entering the market place on daily basis with the new algorithm that Google introduced earlier this year; Integrating mobile into the marketing mix is not a luxury anymore.
There are many tools to use in integrating mobile into your marketing campaigns – To start with, a mobile optimized site is a must, the new and improved SMS Marketing tools, QR Code and NFC, as well as Mobile Digital Wallet marketing. Each of these can be used independently but work well as part of an integrated campaign.
Mobile Optimized Websites
We view the world differently, through the screens of mobile devices. It is imperative that you plan for your mobile site first and foremost which will allow your prospects to find you online.
Consumers are frequently accused with promotions, deals, and
Article source: http://www.josic.com/integrate-mobile-into-your-marketing-plan