PRINT 17, as well as the print industry in general, is embracing the era of multi-channel communications, as evidenced by the Twitter board greeting attendees as they head onto the show floor.

The world of marketing and communications has experienced some pretty radical shifts over the past decade. There are a wealth of channels in which to reach consumers, and it seems like every day someone is releasing a new technology or an innovative new form of communication that threatens to change the game yet again. But while this can be challenging for printers looking to be full marketing services providers, it is also exciting, with those who can be creative and “think outside the box” finding more opportunities than ever before.

“The way consumers engage with brands has dramatically morphed,” notes Michael Chase, Chief Marketing Officer, St. Joseph Communications and today’s Distinguished Leader speaker. “They can access products and product information

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