Apple’s latest version of its mobile operating system, iOS 11.2, has a bug that disables hyperlinks in text messages that use the dollar sign (“$”). That means any text-messaging campaign that tries to drive a direct response will not be clickable, as Derek Johnson, founder and CEO of message-marketing firm Tatango, demonstrated in a vlog.
Baskin-Robbins, Houlihan’s and Subway are among the brands that have been impacted, Johnson said in an email interview with Mobile Marketer. In some cases, even workarounds like using the word “dollar” in place the of the “$” symbol doesn’t work, according to Tatango, which submitted a bug report to Apple two weeks ago, and received no response, Johnson said. Emails to Apple’s media relations group weren’t answered as of press time.
“Most brands we’ve spoken to so far have been unaware of this issue, which has resulted in significant loss in revenue from their text message