SMS marketing is a medium that is defined by its limitations. In the bright multimedia technicolor of digital marketing, the text only and length-sensitive nature of SMS can seem a little drab and limited.
Having said that, many agencies and brands still have a high-degree of success with SMS marketing. There are a tonne of statistics and case studies that demonstrate this, but Onereach has provided a good collection of different sources.
So it seems that the medium is far from dead, but could probably use a technological tune-up.
Rich Communications Services (RCS) seems poised to provide the foundation for the next stage of SMS marketing.
What is RCS?
Put simply, RCS adds a range of features to SMS that you may recognise from social media and internet-based messaging apps. As well as text, RCS allows users to send videos of up to 10MB, group chats, location information and video calls.
In theory, RCS should