Marketers talk about mobile as the future of marketing all the time. We fully acknowledge that customers carry their smartphones with them everywhere; that mobile devices drive more traffic to websites than desktops; and that mobile owns a greater portion of email open rates.
Yet many mobile marketing channels — for instance, SMS or text-message marketing — are highly underutilized despite the popularity of mobile.
With almost every consumer wielding a supercomputer during their waking hours, what can marketers do to get the most out of mobile technology, especially when it comes to the emerging area of text-message marketing?
On this week’s episode of the Marketing Cloudcast — the marketing podcast from Salesforce — we’re shedding light on SMS marketing and how organizations can incorporate mobile more proactively into the mix. We interviewed Greg