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SMS is highly effective for reaching out to customers. SMS messages are likely to be opened within just five minutes of being received. This makes SMS great for appointment reminders, limited time contests and coupon promotions.
SMS marketing is like email marketing in that it requires user consent. The mobile user has to opt in before you send them the first message. This model establishes trust between the business and the consumer. Because subscribers agree to join and stay on the list, it’s safe to assume that your customers think your messages are valuable.
There are no learning curve or user interface problems with SMS marketing. It just works. Text messages are short and relatively infrequent, people’s text inboxes are much less saturated with marketing messages