Andy Favell sat down with Turkcell’s Aysem Ertopuz and Burak Akinci at 2016’s Turkey Innovation Week to get the full story of how the operator has changed its mobile marketing business following the Turkish government’s Regulation of Electronic Commerce Act.
“We are on a fast track from being a technology-focused company to becoming a digital experience provider company,” says Aysem Ertopuz, assistant general manager, digital services and partnerships at Turkcell.
Turkcell is Turkey’s largest mobile operator by subscribers – it has 32.7m subscribers, 44 per cent of total mobile subscribers in Turkey – and by revenue – it earns 40.1 per cent of the country’s total mobile revenue – ahead of Vodafone and Avea, according to Q3 2016 statistics from the national regulator BTK.
The telco was one of the first major innovators in mobile marketing, with a permissions-based messaging offering the jewel in its crown. Turkcell’s database business