The UK Information Commissioner’s Office (ICO) has fined a financial firm £130,000 after it sent out over seven million spam texts flogging credit cards.

Manchester-based Intelligent Lending, trading as Ocean Finance, has also received an enforcement notice forcing it to stop sending out the spam, after it had sent out 7.7 million texts offering potential customers a new credit card from Capital One according to the ICO.

Although Ocean Finance believed it was complying with the law when it sent out the millions of spam messages, because the third party firm from which it had obtained the recipients’ names and numbers claimed it had also managed to pocket their consent.

An ICO investigation found that “consent” to be “insufficient to meet the requirements of the law.”

Of the 7.7 million text messages the company sent out over six months, 4.5 million of these were successfully transmitted.

Steve Eckersley, the ICO head of enforcement, said: “Company

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