HONG KONG, Sept. 13, 2017 (GLOBE NEWSWIRE) — Emarsys, a leading global marketing cloud company, announces that the world leader in beauty, L’Oréal has chosen Emarsys to support its digital transformation strategy by providing highly personalized and automated marketing to consumers in Hong Kong. In a bid to more effectively reach millennials, engage with the youth market and put consumers at the center of whatever it does, L’Oréal is working with Emarsys to provide a valuable consumer experience, thereby increasing satisfaction and driving business. L’Oréal brands that benefit from the engagement include Giorgio Armani, Yves Saint Laurent, Lancôme, Shu Uemura, Kiehl’s, Helena Rubinstein, Biotherm, Urban Decay and Clarisonic.

Using the Emarsys AI-enabled cloud marketing platform, L’Oréal can engage more effectively with their core audiences by delivering the right message, at the right time and using a channel of choice for the consumer.

Article source: http://markets.businessinsider.com/news/stocks/L-Or%C3%A9al-Chooses-Emarsys-to-Support-Digital-Transformation-and-Personalization-StrategyEmarsys-supports-L-Or%C3%A9al-s-consumer-centric-omnichannel-engagement-in-Hong-Kong-1002366193

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