HONG KONG, Sept. 13, 2017 (GLOBE NEWSWIRE) — Emarsys, a leading global marketing cloud company, announces that the world leader in beauty, Lâ€™OrÃ©al has chosen Emarsys to support its digital transformation strategy by providing highly personalized and automated marketing to consumers in Hong Kong. In a bid to more effectively reach millennials, engage with the youth market and put consumers at the center of whatever it does, Lâ€™OrÃ©al is working with Emarsys to provide a valuable consumer experience, thereby increasing satisfaction and driving business. Lâ€™OrÃ©al brands that benefit from the engagement include Giorgio Armani, Yves Saint Laurent, LancÃ´me, Shu Uemura, Kiehlâ€™s, Helena Rubinstein, Biotherm, Urban Decay and Clarisonic.
Using the Emarsys AI-enabled cloud marketing platform, Lâ€™OrÃ©al can engage more effectively with their core audiences by delivering the right message, at the right time and using a channel of choice for the consumer.
Article source: http://markets.businessinsider.com/news/stocks/L-Or%C3%A9al-Chooses-Emarsys-to-Support-Digital-Transformation-and-Personalization-StrategyEmarsys-supports-L-Or%C3%A9al-s-consumer-centric-omnichannel-engagement-in-Hong-Kong-1002366193