L’Oréal has chosen Emarsys to support its digital transformation strategy by providing highly personalized and automated marketing to consumers in Hong Kong.
The move will see it use AI across its email, SMS and social media channels to help deliver uniquely personalised marketing communications, and reach millennials more effectively.
L’Oréal brands set to benefit from this agreement include Giorgio Armani, Yves Saint Laurent, Lancôme and Urban Decay, amongst others.
The ability to provide Net Promoter Scores (NPS) provides a way of tracking consumer satisfaction and driving marketing strategy, content and creative to get the best results.
“Our ability to engage with consumer millennial and youth audiences more effectively, and deliver on the promise of our digital transformation strategy has been the driving force behind our marketing activities in the region,” said Julien Raffin, Head of Digital and CRM at L’Oréal Hong Kong. “The combination of our close partnership with Emarsys, its