L’Oréal Hong Kong has chosen Emarsys to support its digital transformation strategy with personalised and automated marketing. Brands that are involved in the engagement include Giorgio Armani, Yves Saint Laurent, Lancôme, Shu Uemura, Kiehl’s, Helena Rubinstein, Biothem, Urban Decay and Clarisonic.
The announcement comes as the brand looks to reach millennials more effectively, and engage a younger market.
“Our ability to engage with consumer millennial and youth audiences more effectively, and deliver on the promise of our digital transformation strategy has been the driving force behind our marketing activities in the region,” said Julien Raffin, head of digital and CRM at L’Oréal Hong Kong.
“The combination of our close partnership with Emarsys, its local support and services, and the innovative, native technology has helped us to deliver great results in terms of consumer satisfaction and driving business. We have also enjoyed working with such an innovative brand that challenges the status quo and