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 Booking a front page of a newspaper at a humungous price, hiring a celebrity face as brand ambassador or shrill-voiced radio ads, are now being considered redundant ideas. Welcome to the new age world of advertisements which is fostered by our revolutionary startups!

Very recently we have seen Snapdeal flash their new makeover and logo in Christmas red color across front pages and seen TV ads showcasing Shah Rukh Khan using Big Basket groceries. Even though old advertisement and branding modems still exist, the novel ideas mushrooming from these startups have given a new face lift to marketing strategies.

Some recent marketing strategies adopted by some startups include –

Venugopal Ganganna, CEO of Langoor, said that startups they get to push boundaries because often,

Article source: https://www.entrepreneur.com/article/283837

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