There’s no denying the benefits of the all-pervasive SMS. There are numerous examples of brands successfully using SMS as a medium of communication for their marketing campaigns. Apart from being a great customer acquisition tool, it is also the best medium to deliver personalised messages. But connecting to your opt-in customers or prospects via. an SMS is only half the battle won.

Here’s an optimal way to derive valuable customer analysis from your SMS campaign and increase your marketing ROI.

Link Tracking

In link tracking, a URL is embedded in an SMS to track elements when a link is clicked. Gupshup’s Link Tracking tool automatically converts long URLs into SMS text into a unique short URL for every recipient mobile number and then shoots out the SMS campaign.

Gupshup

This link can deliver valuable insights about

Article source: https://martechseries.com/mts-insights/guest-authors/measure-marketing-campaigns-using-link-tracking/

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