(MENAFN Editorial) The global A2P SMS Market is anticipated to grow at a CAGR of 4.4% during the forecast period 2016 – 2025 and accounts for US 62.10 Bn in the year 2025.
May 26, 2017 /MarketersMedia/ —
A2P SMS is an acronym for Application to Person SMS marketing. It is a service in which the receiver cannot reply. It includes appointment reminders, notifications, marketing messages and pin codes among others. In this service, the message is sent to a mobile subscriber via a web-based application. A2P SMS helps a business to reach a significant number of people rapidly and at a very low cost.
The end-users of this service include healthcare, e-commerce, banking financial institutions, and entertainment among others. The rapid increase in growth of mobile phone subscribers coupled with increasing mobile marketing activities is driving the global A2P SMS market.