There are so many marketing and customer communication channels available today, it’s hard to know where to turn.

Email drip campaigns can be effective if they’re done right. Phone support can help strengthen relationships with existing customers.

And if you’re looking for a way to improve your results dramatically and quickly, texting is a must.

Texting Is Everywhere

Texting is the surest way to get in front of your customers. Seventy-seven percent of Americans and 92% of 18- to 29-year-olds now own a smartphone, according to Pew Research. All smartphones come with SMS texting.

Of course, smartphones also come with email and voicemail. But people don’t pay nearly as much attention to them.

Texting is the most widely and frequently used smartphone feature, another Pew Research report said, used by 100% of people age 18 to 29, 98% of those 30 to 49, and 92% of those 50 and above.


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