The costs associated with mobile advertising are climbing, according to Fiksu index data from October.
The indexes, which measure the cost per thousand impressions (CPM) as well as the average cost per purchaser (CPP) across both iOS and Android platforms, showed significant increases during the month of October. CPM growth for iOS and Android reached 26% and 6%, respectively, while the CPP index showed growth of 40% on iOS and 65% on Android. Moreover, it looks like the increases have staying power, indicating that mobile advertising prices will be up over the holiday period.
Here are the key takeaways from the data:
- The launch of