Archer Digital’s SMS+ is already in commercial use by one of South Africa’s big four banks and is currently being trialled by a multimedia company.

“SMS+ has the potential to completely replace USSD. This means over 35 million people need not pay 20 cents per 20 seconds to interact with old-style USSD menus. That’s an incredible saving to local consumers who now have to contend with an economy in recession,” says Ongopotse Motlhanke, chief operations officer of Archer Digital.

Archer Digital is a leading global provider of mobile engagement solutions and has been operating in South Africa since 2006, where it is an active member of the country’s Wireless Application Service Providers’ Association (WASPA) and Direct Marketing Association.

“Many consumers struggle with USSD and find it clumsy as a CRM (customer relationship management) messaging technology. SMS+ enables a much more personalised, and intelligent, interaction between corporations and their customers,” adds Motlhanke.

While USSD’s best-known application

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