Vibes, the leading mobile engagement platform for enterprises, today announced it was named 2017 Technology Partner of the Year by Marketo, Inc., the leading provider of engagement marketing software and solutions. Vibes received the award for the strong sales impact of its integration with Marketo’s Engagement Platform, which allows marketers to add mobile engagement channels into their campaigns and drive true omnichannel engagement with customers.
Mobile has become a critical piece of all marketing campaigns, and a significant number of Marketo customers have requested to use Vibes’ integration since it launched in May 2016, this week’s statement explains.
Vibes enables Marketo customers with the ability to engage consumers on their preferred devices through the integration of text messaging (SMS/MMS), mobile wallet marketing (Apple Wallet for iPhone, Android Pay for Android phones) and mobile wallet advertising into existing campaigns.
“As a strategic member of Marketo’s best-of-breed