Two years ago, Google rolled out its updates on their algorithms to account for the growing numbers of people accessing the Internet from mobile devices. It appears as though some of what they led businesses to believe was not exactly ‘true.’ If you are looking to market your products or services, there are some things you might want to be aware of before throwing your advertising budget into mobile ads. You need to understand how consumers are actually spending time on their smartphones and tablets. In other words, all that hype about responsive websites may have cost your business dearly if you didn’t put your budget where it belonged!
What Research and Recent Statistics Are Showing
Where many went wrong is in assuming that mobile users would be accessing the Internet to make the same purchases they made via their desktop or laptops, and so advertising budgets continued to be focused in