37.2 million UK consumers have opted to use SMS and mobile communications as their preferred choice for receiving notifications from businesses, yet only 50% of businesses surveyed are currently using SMS as part of their marketing strategies.
So finds a white paper – ‘The State of SMS’ – by Textlocal, one of the UK’s leading SMS marketing platforms, which predicts a sharp rise in mobile marketing as Britain boasts nearly 80 million active mobile phones in circulation for the first time.
The growth in smartphone usage and technological advancements have radically transformed the way British consumers behave and how businesses engage with them. Ofcom estimates that a staggering 93% of the UK’s population now own a mobile phone, with the majority keeping them to hand for more than 16 hours a day.
The growing influence of the medium is also highlighted by the fact that 98% of branded or business-related texts are