A white paper titled ‘The State of SMS’ released today by Textlocal, one of the UK’s leading SMS marketing platforms, predicts a sharp rise in mobile marketing as Britain boasts nearly 80m active mobile phones in circulation for the first time. Despite these findings, only 50% of businesses surveyed are currently using SMS as part of their marketing strategies.
The white paper illustrates how 37.2 million consumers have opted to use SMS and mobile communications as their preferred choice for receiving notifications from businesses. This number is predicted to rise to 48.7 million in 2020, making SMS the fastest growing marketing channel in the UK.
The growth in smartphone usage and technological advancements have radically transformed the way British consumers behave and how businesses engage with them. Ofcom estimates