There are now 80 million active mobile phones in the UK. According to a white paper by Textlocal, a leading UK SMS marketing platform, 37 million consumers have opted for SMS as their preferred choice for receiving notifications from businesses.
However, only 50% of the businesses surveyed currently have a SMS marketing strategy in place.
The company estimates that the number of consumers opting in to receive business communications will rise to 48.7 million in 2020. If accurate, this will make SMS the fastest marketing channel in the UK.
UK regulatory body Ofcom estimates that 93% of the UK population now own a mobile phone.
Jason Palgrave-Jones, Managing Director of Textlocal, said:
“Britain is fast becoming a ‘mobile first’ society as mobile phones are often the first and last thing people engage with each day. By their very nature, mobile phones are to hand and provide an unrivalled platform for brands to communicate directly with