Britain boasts nearly 80 million active mobile users but only 50 per cent of businesses are currently using SMS for marketing strategies

Mobile marketing via text messaging is predicted to rise from 37.2 million customers to 48.7 million as the medium proves to be the popular method to communicate with businesses.

This is according SMS marketing platform firm Textlocal who surveyed 1,000 people in August 2016.

Britain boasts nearly 80 million active mobile users but only 50 per cent of businesses are currently using SMS for marketing strategies, according to the survey.

Textlocal stated 37.2 million customers have opted to use SMS and mobile communications as their preferred choice for receiving notifications from businesses.

A number that is predicted to rise to 48.7 million by 2020, making text messaging the fastest growing marketing channel in the UK if attained.

Ofcom estimates around 93 per cent of

Article source: http://www.mobilenewscwp.co.uk/2017/06/28/mobile-marketing-set-soar-uk/

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