By Jeannette Kocsis

It is hard for marketers to know where to focus when it comes to mobile. So many views, so little time to read and digest them.


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Decisions need to be made on whether to focus on SMS, mobile applications, mobile Web sites, mobile advertising, mobile content formats, some or all the above. But the reality is that marketers need an overarching mobile strategy that is part of the greater customer experience across all brand access points.

Pain points
Brands that win at connecting with customers make the customer experience seamless. Consumers are getting savvier, and their patience wears thin when they experience breaks in their mobile experience with

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