The following is a guest contributed post from Gillian Hughes, VP of Marketing for Veoo.
With SMS now over 20 years old, mobile messaging is undergoing immense changes and in the era of fluid communications the habits of consumers are providing interesting insights into our preferences and behaviors. The Mobile Messaging Report 2016 carried out by Mobile Ecosystem Forum (MEF), which we are a member off, looked into consumer and enterprise trends and revealed some great insight into the current state of mobile messaging which I am keen to discuss in this article.
The obvious emergence of over-the-top (OTT) apps such as WhatsApp, Facebook Messenger, Viber and Snapchat is overtaking SMS in person to person messaging. The MEF study shows that 56 percent of people regularly use Facebook Messenger, 50 percent of people regularly use WhatsApp and 42 percent use SMS.
The data no doubt