Key highlights:

  • 57% marketers in India have a well-defined marketing budget allocated for marketing technology
  • 10% of them have allocated more than 8% of their budget allocated for MAS
  • 48% of marketers decided to have MAS in their marketing strategy in 2017

India has climbed to third spot from ninth spot last year in terms of using Marketing Automation Solution (MAS) and has been growing in importance to marketers. About 57% marketers in India have a well-defined marketing budget allocated for marketing technology and 10% of them have allocated more than 8% of their budget allocated for MAS, according to a B2C Marketing Automation Report India 2017 by Research Next and Netcore.

MAS refers to the use of software systems for the goal of automating marketing actions and tasks such as sending emails, SMS’ to consumers, social media, customer journey mapping and predicting trends, cross channel customer interaction and real time engagement such as

Article source: http://www.zeebiz.com/companies/news-nearly-60-of-indian-marketers-increased-budgets-for-marketing-automation-solutions-in-2017-17339

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