The following is a guest contributed post from Matthew Winters, CEO at Veoo.

SMS message marketing has become an increasingly popular communication channel. If you haven’t tried this yet, it may be because you have the wrong idea about SMS marketing. When used properly, SMS marketing allows for extremely precise targeting, and can be an effective tool to reach an elusive but lucrative demographic: the younger generation. If in doubt, just take a look at the stats:

  • 90% of mobile phones are SMS-capable
  • The open rate of text promotions/offers is a whopping 98%
  • 8% of all texts are read within three minutes of being received

Granted, just because a message is opened and read, it doesn’t mean that your consumer is going to convert. To achieve success you have to be very particular about where these messages are going and how often you’re sending them to potential

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