Paddy Power Betfair has revealed details of a new ‘1 Strike Policy’ for affiliates, in an effort to ensure consistency with its own regulations and guidelines set out by the UK Gambling Commission (UKGC).
In a message sent to members of the Gambling Portal Webmasters Association (GPWA), the operator said any affiliate found to be operating against internal regulations will immediately be suspended from the program.
Paddy Power Betfair also outlined the main activities that affiliates should avoid if they are to remain in line with regulations.
These include no SMS marketing, advertorial style marketing or pop unders, as well no media buying, unless a set domain list can be provided of where the brand will appear and the affiliate is using a provided creative.
The operator also advised against email marketing to a database of users where the email looks like it is sent on behalf of Paddy Power Betfair, while challenge or