There are few fields that have embraced the marketing potential and self-mythologizing power of machine learning as readily as marketing.

Indeed, few industries seem more perfectly matched to this particular cultural moment of hype, obfuscation, outsized claims and flim-flammery as the modern sales industry.

So it’s little wonder that an industry that was always more art than science — or rather about the commodification of art in the service of the science of the sale — would embrace the mechanics of machine learning to emotionally manipulate an audience to sell more stuff more effectively through email and social media.

That’s what Persado, the machine learning company that previously raised $30 million from Goldman Sachs and a slew of others, is announcing today along with a new $30 million credit facility from Silicon Valley Bank to boost its own

Article source: https://techcrunch.com/2017/10/24/persados-software-generated-marketing-messages-can-now-be-emotionally-manipulative/

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