Score one for the consumer against the indefatigable force of growth hacking. Ever, the photo storage app that we called out in September for spamming SMS contact lists (it rebranded from Everalbum shortly after), has found its way back into Apple’s App Store after getting temporarily banned for its practices.
Ever has had a lot of negative feedback — and even a couple of lawsuits — over how it leads you into sharing your contacts with it, and then subsequently messaging them with its marketing. Despite that — or rather, largely due to that — the app has been on a popularity tear. In the last month, it has consistently ranked No. 1 or within the top 10 among all Productivity apps in both the Android and iOS U.S. app stores, according to App Annie figures.