In recent times, Digital Marketing has undoubtedly been one of the most promising sectors in our country. It also happens to be one of the most misinterpreted professions out there. Here’s a brief breakdown of why digital marketers are sick and tired of explaining what their job actually is.


After talking to individuals from 3 different age groups (university students, fresh graduates and, the not so fresh graduates) the general perception of Digital Marketing amongst the Bangladeshi crowd was nowhere close to what it actually is. Here are my favourite responses:

* “Anyone who knows Photoshop and has some common sense can be a digital marketer”

* “What do digital marketers do other than making fancy posts on Facebook?”

* “Digital marketing agencies charge way too much money from lazy clients who know little about technology”


By definition, Digital marketing is an umbrella term for the marketing of products or

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